A map even the British weather can't spoil

Paperfeel map 'Best Beaches of East Anglia' is the ultimate holiday accessory

A revolutionary type of polyethylene called Paperfeel is set to put an end to worn and battered maps - the prototype features the 'Best Beaches of East Anglia' showing that it is a map that can survive even the British holiday weather.

Data from the Marine Conservation Society's 'Good Beach Guide' has been used to create the map.

"East Anglia has some of the best family beaches in the country," comments Geoff Southwell technical director for Paperfeel Ltd, based in Peterborough. "We already support the Marine Conservation Society as corporate benefactors, and this promotional map has been created using data provided by MCS. It is the ultimate accessory for a British seaside holiday and can be used as a ground sheet, a rain cover, a sunshade, to protect the car seats from the sand, odour proof wrapping for greasy fish and chips - or simply as a colourful all weather poster to remind you of your holiday!"

Paperfeel is a unique triple layer film in which each layer can have different properties. If used for sacks it enables a stiff middle layer, high slip inside and low slip outer to be incorporated. For maps it offers a waterproof, paper like surface that can take a high quality print and it can be deadfolded but - unlike traditional paper maps - paperfeel can be refolded without damaging the creases.

Geoff Southwell, believes that the innovative film is versatile for a wide variety of holiday applications: "Paperfeel offers the qualities of paper in a plastic, it is therefore ideal for menus in restaurants and bars and for waterproof posters and signage. If a parchment finish is used for the outside it has old fashioned appeal for wrapping fresh fish, strong cheese and other farm shop produce that benefits from being smell free on the long journey home!"

- ENDS -

The beaches on this map have been recommended by the Marine Conservation Society for their excellent water quality. More details about the beaches are available from www.goodbeachguide.co.uk

About the Marine Conservation Society

The Marine Conservation Society (MCS) publishes the annual Good Beach Guide in support of its Campaign for Clean Seas.

The Good Beach Guide website (www.goodbeachguide.co.uk) is the only comprehensive and independent guide to the quality of Britain's coastal bathing waters. It provides information on water quality and sewage discharges at 1,100 UK beaches, allowing readers to make the best decision about where to find the UK's cleanest bathing sites.

The Good Beach Guide also provides information on lifeguard cover, facilities, activities, access, parking, transport, an OS map and a photograph for each beach.

The Marine Conservation Society supplied the data for this map based on the Good Beach Guide 2005 which was supported by the Crown Estate, RNLI, and Visit Scotland.

To contact The Marine Conservation press office call 01989 566017.

About Paperfeel

The facility is capable of producing 3,500 tonnes per annum.

It is a privately owned company that has made a significant and continuing investment in developing a state-of the-art production facility. Quality is of up most importance, and detailed records are kept to ensure consistency of products.

Printing and converting can also be completed by Paperfeel. The Schiavi flexo-print press features a microdot plate mounting with a unique driven turner bar to enable high quality 8 colour decoration on both sides of the tubed film.

The converter offers a variety of sack and bag styles.

Paperfeel Ltd, was founded in 2001 to design and manufacture high quality films to meet customers exacting standards.

Paperfeel's three-layer co-extruded web is a blend of highly viscous polyethylene with a proprietary mix of fillers, which give the film its paper-like properties. Paper feel is available in 30-250 micron thicknesses as lay-flat tube in two-metre widths or four-meter single-ply.

Paperfeel, Harrier Park, Southgate Way, Orton Southgate, Peterborough, PE2 6YQ United Kingdom Phone: +44 (0) 1733-404940 Fax: +44 (0) 1733-404949.